Good packaging is the key to success.
The packaging of any product performs two basic functions that marketers should not forget.
First, packaging is an important engine of commerce, because all consumers see it when they buy goods. In this regard, packaging is even more important than brand advertising and various promotions, because not every consumer becomes their witness. At the same time, each buyer of the company's products is in direct contact with its packaging.
Packaging printing - is the application of the logo, contact information, any information about the customer on the material in which the goods are packaged. Thus, the packaging becomes not just a container for transporting and storing products, but also an advertising carrier, a channel of communication with the consumer audience.
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